Spain has been grappling with the challenges posed by overtourism for years, as its renowned cities and towns face difficulty managing the overwhelming number of visitors affecting local communities.
In 2024, Barcelona residents took to using water guns to fend off disruptive tourists, while people in Madrid organised protests to highlight surging rent prices, often blamed on overtourism.
To ease the burden on locals, numerous regulations have been enforced, such as bans on public drinking, excessive partying, and restrictions on rental platforms like Airbnb.
The situation reached a peak recently when residents of Mallorca issued an open letter asking tourists to reconsider visiting the island, claiming they are facing what could be "the worst summer in Mallorca's history."
Cadiz
Nestled along Spain's stunning coastline, Cádiz is often overshadowed by its neighbor, Seville, yet it holds the title of one of the most ancient cities in Western Europe, with a history stretching back 3,000 years.
The city’s charming streets are a living testament to its rich past, featuring sunlit squares, centuries-old churches, and whitewashed buildings that echo its maritime heritage. Beyond its historical allure, Cádiz entices visitors with its golden sandy beaches, a picturesque waterfront promenade, and some of the finest seafood Spain has to offer. From basking at La Caleta Beach to taking in breathtaking views atop Tavira Tower, or wandering through the maze-like alleys of the old town, there is no shortage of experiences to enjoy.
Remarkably, despite its countless attractions, Cádiz manages to remain refreshingly uncrowded compared to Spain's more prominent destinations.
As Sama Ansari Pour eloquently puts it, Cádiz is like "stepping back in time," with every corner revealing a piece of its storied heritage. For those who prefer to skip the bustling tourist hubs, this hidden treasure could be your perfect escape.
Costa de la Luz
We have started holidays to the Costa de la Luz, on the Atlantic coast of Andalucia, this year. If you like neverending beaches and superb seafood, you’ll love it here. As this stretch was developed later than other costas, hotels are of a very good standard, with a lot of all-inclusive complexes with excellent facilities.
Take advantage of direct flights to Jerez from Birmingham, Leeds-Bradford and Manchester for a city break to lovely Jerez or nearby Cádiz. This new connection also makes it easier to get to cool places like Tarifa or the hilltop town of Vejer de la Frontera.
Merida
Situated in the picturesque region of Extremadura, Mérida may lack sandy beaches and coastal views, but its wealth of history more than compensates for it.
Established by the Romans in the 1st century BC, Mérida stands as one of Spain’s most significant archaeological treasures.
Once the capital of Roman Spain, the city boasts some of Europe’s most awe-inspiring ruins, such as the grand Roman Amphitheatre and the majestic Temple of Diana. Visitors can also marvel at the Roman Bridge, a remarkable feat of engineering that spans the Guadiana River and remains one of the longest Roman-built bridges still standing.
Nestled in one of Spain’s quietest and least populated regions, Mérida is ideal for those seeking tranquillity away from bustling tourist spots. Additionally, Extremadura offers a generous incentive of up to £12.6k annually for digital nomads looking to make it their home.
Logrono
Tucked away in the heart of Spain's enchanting La Rioja region, Logrono is often celebrated as a hidden treasure. While it may not draw the same crowds as some of Spain's more renowned destinations, it is a dream come true for food and wine enthusiasts.
Famed for its vibrant tapas culture, visitors can indulge in a culinary adventure, hopping between bars to savour pintxos and traditional local delicacies. Logrono also serves as the gateway to the renowned La Rioja wine region, offering the chance to explore vineyards and sample exceptional wines.
Beyond its gastronomic allure, the city boasts charming medieval streets and historical landmarks, including the stunning Co-Cathedral of Santa María de la Redonda. With its twin baroque towers and intricate interior art, it provides a glimpse into Logrono’s rich cultural heritage.
Cuenca
Situated in the heart of central Spain, just a short two-hour journey from Madrid, Cuenca is a medieval marvel famed for its breathtaking "hanging houses" that cling dramatically to the edges of a gorge.
Recognised as a UNESCO World Heritage site, Cuenca often takes a backseat to its larger regional counterparts, with most visitors stopping by as part of a day trip from Madrid. However, this hidden gem offers far more than a brief visit could capture.
The town's renowned Casas Colgadas, or hanging houses, are an architectural wonder, built into the rockface and suspended above the stunning Huécar River gorge. Dating as far back as the 15th century, some of these iconic structures now house fascinating museums for visitors to explore. For the best view of these houses and the town's captivating architecture, the San Pablo Bridge offers an unbeatable vantage point.
Beyond the hanging houses, Cuenca invites travellers to wander its charming medieval streets, embark on scenic hikes along the gorge, or venture to the nearby Serranía de Cuenca Natural Park for a taste of unspoiled nature and tranquillity.
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